Sunday, December 2, 2012
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Tuesday, July 31, 2012
There are different kinds of marketing that can be executed to benefit your company. But, all have and keep the customer in mind above anything else. So why not base your marketing strategy solely off of your customers? Figure out what they want and need by incorporating their behaviors marked at specific instances. Basing your marketing strategy off of the customer's behaviors involves discussing their needs at planned points within the process. This strategy isn't necessarily a typical run through, but rather goes off of what the customer wants and when they want to discuss it. The customer decides when to meet and what will be discussed. This strategy makes everything smoother and allows your company to really build a relationship with the customer.
I want to help you plug the marketing holes in your office. If you do this from the very beginning so that when your new patient flow increases you will also see an increase in your referrals, your patient spending and your patient retention. Now as we go forward... one thing that you will always have to keep in mind is that you and your staff and your office must be different than every other office out there. If you aren't... you are a commodity... and commodities are easily traded for another. Just look at the stock market, commodities are traded every day, all day long. Let me explain that a little bit further. You have to answer a question for each and every one of your patients. This is a question that they won't come out and ask you... but it's a question that is running through their mind.