There are different kinds of marketing that can be executed to benefit your company. But, all have and keep the customer in mind above anything else. So why not base your marketing strategy solely off of your customers? Figure out what they want and need by incorporating their behaviors marked at specific instances. Basing your marketing strategy off of the customer's behaviors involves discussing their needs at planned points within the process. This strategy isn't necessarily a typical run through, but rather goes off of what the customer wants and when they want to discuss it. The customer decides when to meet and what will be discussed. This strategy makes everything smoother and allows your company to really build a relationship with the customer.